Catherine Cervasio

Catherine Cervasio
Catherine Cervasio

Catherine Cervasio developed Aromababy for her first baby, twenty years ago, after being unable to find any natural skincare to use on her child. As the first brand of its kind to combine neonatal research with the use of natural and organic ingredients, Aromababy is now well known for its involvement with health professionals and success with eczema. Boasting premium styling, Aromababy has captured the hearts of parents everywhere and is sought-after by celebrity clientele.

Catherine is a freelance writer, presenter and business mentor. She is the Chairwoman of an annual event supporting the Royal Children’s Hospital and is involved with countless other community organisations.

Catherine is a freelance writer with dozens of published articles around the world. She is a long-time guest presenter for several television shows covering fashion, lifestyle, healthy cooking with kids, natural skincare, baby massage, exercise and general wellness segments. Her latest television involvement is as a presenter (and guest) for All About Women. An interview with Catherine, which aired globally on Qantas’ “Talking Business” show, generated much interest. Catherine is an Ambassador for women’s business and lifestyle website covering events and providing articles and images for the site. Catherine has current published content on Women in Focus, Commonwealth Bank’s entrepreneurial women’s portal. She is regarded as an ‘industry pioneer’ and often the ‘go to’ person for natural skincare media call-outs. Catherine is a regular contributor to a range of external brands including Huggies as “skincare expert”. Catherine is MC for the upcoming Career Ideas for Mums expo – an event focused on supporting women in career change around a growing family.

Catherine’s Company, ALUXE, has consulted for several private labels and owns several additional brands including Pure Spa and LUXE. Her products have been put into the hands of many high profile parents including Richard Branson, Princess Mary, Jamie Oliver, golfers Tiger Woods, Stuart Appleby, Bec Hewitt, models Kate Moss, Megan Gale, Kelly Preston and John Travolta to name a few with Brand Ambassadors including Hollywood base Stephanie McIntosh (former Neighbours actress) and Silvana Lovin (wife of former tennis champ Mark Philippoussos) as well as new mother, well-known sports journalist Tiffany Cherry. Catherine was one of a select few small business owners invited to the official opening of the new Royal Children’s Hospital by HRH Queen Elizabeth, in 2013, based on her community involvement with the facility.

Catherine’s products have won awards in both USA & Uk, have been included in the British Journal of Midwifery and were finalists in the Mother & Baby Awards 2013, with herself nominated for numerous awards over the past decade including National Finalist Ausmumpreneur 2011, Telstra Businesswomen’s Awards and NBAA for business excellence in 2009. Aromababy was also a finalist in the National Women in Business category of the 2013 My Business Awards. She was a nominee for the Telstra Business Awards and Telstra Businesswomen’s Awards 2014. Various AROMABABY products placed Bronze and Silver in the 2014 My Child Excellence Awards.

Catherine holds a Diploma in Aromatherapy, is a trained Infant Massage Instructor and has been involved in the formulation and development of natural & organic skincare products for more than twenty years.

Aromababy is exported around the world and is available across a diverse range of markets from retail stores (Myer and Thomas Dux) to midwifery hospitals and five star hotels.

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Catherine Cervasio

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