Kristy Smith is the founder of Virtual Elves, and has worked with many businesses helping them to develop the strategies, methods and tools for effective outsourcing. She shows them how, with outsourcing, they can scale, grow and be profitable. She is known for her ability to see how businesses can operate in a more efficient way, and for walking business owners through the process. She uses her own business growth, mistakes and lessons learnt to give hands-on practical strategies that can be implemented immediately.
Virtual Elves started 6 years ago with just Kristy at the helm and now boasts an international team of over 25 virtual assistants, graphic designers, web developers and other various contractors and now growing at a rate of 5 assistants per month.
Prior to founding Virtual Elves, Kristy managed large teams and implemented front office processes and customer service training for private hospitals and 5-star hotels. A mother of two, she lives on Sydney’s Northern Beaches with her husband and family.